A lesson in demotivating your employees

Don’t you hate it when you are not free? Don’t you hate it when you are not in control?Don’t you…
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Round Rock Express: The sights, sounds, and a masterful marketing moment

The crack of the bat; the roar of the crowd; the emphatic ‘you’re out!!’ yell from the umpire – all…
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Your Best Customer is Waiting to be Discovered

Have a customer testimonial for your Web site or marketing materials? Decent. Do you make courtesy calls to your best…
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Thanks for your interest; now we will just ignore you.

You know that itch that just won’t go away. Well, I have an area in my front yard that just…
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IKEA: A retail experience worth repeating

Dear IKEA, I just got the memo. The package just arrived. I finally came out from my cave. I just…
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