BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

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When your team grows, check your attitude – Part 2

In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…

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When your team grows, check your attitude.

‘Bill’, a marketer, is a good team player for his organization. He seeks training when it’s available and always extends…

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How I stumble every day

To admit blindspots is the first step towards improvement, right? OK; let’s dive in. Let busyness get the best of…

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I wouldn’t do your job for all the money in the world.

On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…

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Create your MJ Moment

When Michael Jordan was in his prime, it was magical to watch him dominate a game. Defenders would try and…

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The secret to a more tranquil airport

Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…

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Make your product invisible

Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…

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Everything, Available Now

We stare at screens Taking in some far-off dream The fingers at a dizzying pace, fuel the ever-quickening race Attention…

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How NOT to introduce someone to your team

A manager hires a new worker and can’t wait to get her started. He gets her settled in her new…

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Give the dog an effectively-marketed bone

A yellow bundle of energy (dog) arrived at our house a few months ago. She’s cuddly, adorable, and sleeps more…

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A manual or no manual; that is the question

My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…

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A cautionary tale: the Smartphone names of the future

Smartphones (Android, iPhone, Blackberry) are omnipresent and show no signs of ceasing. Apple has done a dazzling job at creating…

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What has 5 feet and plays music really loud?

We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…

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Video: Make it Amazon.com-easy to share feedback

You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.

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How to Change Behavior

People don’t change because they are too busy. Change is difficult for most people. Whether it be changing a behavior…

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