Dear Future You
Why didn’t you take more chances? Why didn’t you say what needed to be said? Why didn’t you spend more…
Category: behavior
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
When your team grows, check your attitude – Part 2
In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…
When your team grows, check your attitude.
‘Bill’, a marketer, is a good team player for his organization. He seeks training when it’s available and always extends…
How I stumble every day
To admit blindspots is the first step towards improvement, right? OK; let’s dive in. Let busyness get the best of…
I wouldn’t do your job for all the money in the world.
On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…
Create your MJ Moment
When Michael Jordan was in his prime, it was magical to watch him dominate a game. Defenders would try and…
The secret to a more tranquil airport
Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…
Make your product invisible
Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…
Everything, Available Now
We stare at screens Taking in some far-off dream The fingers at a dizzying pace, fuel the ever-quickening race Attention…
How NOT to introduce someone to your team
A manager hires a new worker and can’t wait to get her started. He gets her settled in her new…
Give the dog an effectively-marketed bone
A yellow bundle of energy (dog) arrived at our house a few months ago. She’s cuddly, adorable, and sleeps more…
A manual or no manual; that is the question
My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
A cautionary tale: the Smartphone names of the future
Smartphones (Android, iPhone, Blackberry) are omnipresent and show no signs of ceasing. Apple has done a dazzling job at creating…
What has 5 feet and plays music really loud?
We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
Video: Make it Amazon.com-easy to share feedback
You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
How to Change Behavior
People don’t change because they are too busy. Change is difficult for most people. Whether it be changing a behavior…