Selling a product to a reluctant observer
The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
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Chik-Fil-A’s Cows on the Loose
A barren water tower stretches over metropolitan Atlanta. Thousands pass each day without even a furtive glance toward the metallic…
Give the dog an effectively-marketed bone
A yellow bundle of energy (dog) arrived at our house a few months ago. She’s cuddly, adorable, and sleeps more…
Learn how Southwest Airlines excels at e-mail marketing
Southwest Airlines is ALWAYS cited as a customer-focused, fun airline. When I fly Southwest, I know I’ll be uniquely surprised…
Small Changes Yield Big Results
I work with Web sites for a living. I’ve done this all of my career and I’ve noticed one truism…