Stop telling me your greatness; Start showing me how you can help me.

The press release boldly claims that the latest product release will revolutionize the software industry.   The commercial shouts that…

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BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

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A Little Slice of Heaven at a Record Store

I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding…

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eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…

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Are you ready for the biggest presentation of your life?

The crowd gathers in the conference hall; the buzz about your presentation is so alive you can feel electricity in…

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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…

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The Work From Home Manifesto

No traffic. No commute. Lunch with the family. Flexibility. Minimal distractions. I’ve been working from home for the past year…

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The secret to a more tranquil airport

Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…

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Status meetings: Value-add or productivity drain?

A group of co-workers stare down a deadline. How will the project get done? This project has huge expectations. If…

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When the audience wants to text, how do you get them to listen?

As the communicator connected with the audience, every single person in the audience perched on the edge of her seat.…

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Get personal and watch a person light up

The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…

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@ Best Buy, it’s the stuff that brings them in….

Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…

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When’s the last time you talked with your customers?

Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…

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Hungry to persuade and motivate? Try this recipe.

The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…

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Give me a reason to try your www

We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…

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It’s the people that count

I’ve been around more product launches/refreshes/reworks than I can remember. Each experience introduces its own unique pitfalls and opportunities. Throughout…

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Tell a good story and you’ve got a customer for life

I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…

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Make them remember the key points, not the pizazz

You sit down in your seat, awaiting the presenter to start his magic. You’ve been in this position enough before…

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You are not going to believe this

“Because the hook brings you back I ain’t telling you no lie. The hook brings you back On that you…

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Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…

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