My Daughter’s Take on Marketing

Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…

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Stop telling me your greatness; Start showing me how you can help me.

The press release boldly claims that the latest product release will revolutionize the software industry.   The commercial shouts that…

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BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

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That’s not my department.

Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…

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eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…

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2 simple tips to make your trade shows magnificent

Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…

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I wouldn’t do your job for all the money in the world.

On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…

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I wanted to do business and I got ignored

I recently had some small business owners visit my home to give me an estimate for some yard work. As…

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Saturday Morning Memories Created @Lowes

It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…

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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…

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Coffee Bean: Readying for a Starbucks Fight

I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their…

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Dear Turner Field: Turn off the front row TV

Fall’s whispers were present that night. Summer’s heat was fading, ushering in a welcome crisp, chill to the air. It…

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@Southwest Air: Customer Can Do Attitude is THE rule

The orders come in like rain as the flight attendant pushes the bulky cart up the cramped aisle: I’ll take…

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What 3 behaviors repel visitors from your conference booth?

I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…

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@Subway: Marketing through song is as good as it gets

When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…

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@WaltDisneyWorld: How My Mom Witnessed Customer Service Mastery

A stack full of pancakes… A heaping portion of hash browns… A delectable blueberry muffin that crumbles perfectly… Millions don’t…

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The big question: How’s business going?

I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person: How’s…

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@Disney: 3 ways to turn your wait in line into a world of wonderment

Waiting in line for something thrilling is sometimes difficult. Your mind races with excitement in anticipation of what’s next. The…

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@Hertz: The Virtual Agent Lightens the Pain of Waiting

I’ll admit it; I hate waiting. I try to be patient, yet I am spoiled by the immediacy of everything.…

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Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…

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