Vendors: It’s Never About You
Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all…
Category: knowing your customers
Stop telling me your greatness; Start showing me how you can help me.
The press release boldly claims that the latest product release will revolutionize the software industry. The commercial shouts that…
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
Lou Malnati’s: Bringing exceptional service to your doorstep
It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…
2 simple tips to make your trade shows magnificent
Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
Coffee Bean: Customer Focused every day
I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
Coffee Bean: Readying for a Starbucks Fight
I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their…
Microsoft: Windows 8 and Surface make a bold, brave statement
The last thing I want to do when I am readying to board a plane is getting sold on something.…
Selling a product to a reluctant observer
The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
Dear Turner Field: Turn off the front row TV
Fall’s whispers were present that night. Summer’s heat was fading, ushering in a welcome crisp, chill to the air. It…
The secret to a more tranquil airport
Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…
How to make airports more efficient
You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…
What 3 behaviors repel visitors from your conference booth?
I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…
The American life: dealing with forks in the road
You aren’t living anywhere if you aren’t making choices every day. Honestly, I am thankful that we have choices; many…
@Subway: Marketing through song is as good as it gets
When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
Taking a survey at 30,000 feet with Delta Airlines
30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…
Make your product invisible
Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…