Vendors: It’s Never About You

Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all…

Share Button

Stop telling me your greatness; Start showing me how you can help me.

The press release boldly claims that the latest product release will revolutionize the software industry.   The commercial shouts that…

Share Button

BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

Share Button

Lou Malnati’s: Bringing exceptional service to your doorstep

It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…

Share Button

Part 2: M is for Marketing on the Internet in the mid-90s

  In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…

Share Button

eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…

Share Button

Make your business card a connection point

If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…

Share Button

2 simple tips to make your trade shows magnificent

Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…

Share Button

Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…

Share Button

Coffee Bean: Readying for a Starbucks Fight

I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their…

Share Button

Microsoft: Windows 8 and Surface make a bold, brave statement

The last thing I want to do when I am readying to board a plane is getting sold on something.…

Share Button

Selling a product to a reluctant observer

The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…

Share Button

Dear Turner Field: Turn off the front row TV

Fall’s whispers were present that night. Summer’s heat was fading, ushering in a welcome crisp, chill to the air. It…

Share Button

The secret to a more tranquil airport

Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…

Share Button

How to make airports more efficient

You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…

Share Button

What 3 behaviors repel visitors from your conference booth?

I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…

Share Button

The American life: dealing with forks in the road

You aren’t living anywhere if you aren’t making choices every day. Honestly, I am thankful that we have choices; many…

Share Button

@Subway: Marketing through song is as good as it gets

When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…

Share Button

Taking a survey at 30,000 feet with Delta Airlines

30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…

Share Button

Make your product invisible

Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…

Share Button
Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: