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Run a product or business? Do your best work when no one’s watching

If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…

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My Daughter’s Take on Marketing

Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…

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When searching @Yahoo, the search box is always half-empty.

When I search, I expect immediate, accurate results. The search engine’s algorithm is so finely tuned that it almost knows…

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BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

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Dear Santa: Please read my Internet Marketing Christmas List

Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…

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Part 2: M is for Marketing on the Internet in the mid-90s

  In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…

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M is for Marketing on the Internet in the mid-90s

Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…

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eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…

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2 simple tips to make your trade shows magnificent

Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…

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The Question That Will Make Them Choose You

Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by…

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I wanted to do business and I got ignored

I recently had some small business owners visit my home to give me an estimate for some yard work. As…

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Saturday Morning Memories Created @Lowes

It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…

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Microsoft: Windows 8 and Surface make a bold, brave statement

The last thing I want to do when I am readying to board a plane is getting sold on something.…

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No one waits by the mailbox anymore

No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…

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How to make airports more efficient

You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…

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Cirque de Soleil: Emotional rides given daily.

Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…

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What 3 behaviors repel visitors from your conference booth?

I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…

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Selling coffee as a dream machine

I am not a big coffee drinker. I used to drink 4 cups a day, but they left me feeling…

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@Subway: Marketing through song is as good as it gets

When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…

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Make your product invisible

Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…

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