research

Run a product or business? Do your best work when no one’s watching

If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…

Share Button

The Journey of a Team

Apprehension. Confusion. Doubt. A glimmer of hope. Progress. Encouragement. A setback. Learning. Lessons. Unity. Transformation. One. Team. Clarity. Growth. A…

Share Button

BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

Share Button

When your team grows, check your attitude – Part 2

In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…

Share Button

Wake up, the dog’s ready to run

When the alarm sounds, it might as well be a starting gun. As I stumble down the stairs, my knees…

Share Button

Part 2: M is for Marketing on the Internet in the mid-90s

  In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…

Share Button

How I stumble every day

To admit blindspots is the first step towards improvement, right? OK; let’s dive in. Let busyness get the best of…

Share Button

How NOT to follow up with your trade show leads

I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…

Share Button

eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…

Share Button

Make your business card a connection point

If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…

Share Button

I wouldn’t do your job for all the money in the world.

On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…

Share Button

Don’t Over Engineer Your Elevator Pitch

You walk into a crowded conference hall. The air in the exhibit hall seems to stand still. If you wanted…

Share Button

Work like a dog today

Our dog, Ruby is a special girl. Every morning, I rise before the sun, and jog along the streets of…

Share Button

No one waits by the mailbox anymore

No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…

Share Button

The American life: dealing with forks in the road

You aren’t living anywhere if you aren’t making choices every day. Honestly, I am thankful that we have choices; many…

Share Button

Taking a survey at 30,000 feet with Delta Airlines

30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…

Share Button

Status meetings: Value-add or productivity drain?

A group of co-workers stare down a deadline. How will the project get done? This project has huge expectations. If…

Share Button

When the audience wants to text, how do you get them to listen?

As the communicator connected with the audience, every single person in the audience perched on the edge of her seat.…

Share Button

Making sense of the urge to belong

When I was young, I tried to fit into the crowd. I was ultra-concerned about what everyone else would think.…

Share Button

Chik-Fil-A’s Cows on the Loose

A barren water tower stretches over metropolitan Atlanta. Thousands pass each day without even a furtive glance toward the metallic…

Share Button
Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: