Vendors: It’s Never About You
Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all…
Category: personal connection
Run a product or business? Do your best work when no one’s watching
If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…
The Journey of a Team
Apprehension. Confusion. Doubt. A glimmer of hope. Progress. Encouragement. A setback. Learning. Lessons. Unity. Transformation. One. Team. Clarity. Growth. A…
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
When your team grows, check your attitude – Part 2
In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…
Wake up, the dog’s ready to run
When the alarm sounds, it might as well be a starting gun. As I stumble down the stairs, my knees…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
How I stumble every day
To admit blindspots is the first step towards improvement, right? OK; let’s dive in. Let busyness get the best of…
How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…
I wouldn’t do your job for all the money in the world.
On a typical day, you’ll encounter a wide variety of people, performing many different roles. Susan, the perky red-haired Starbucks…
Don’t Over Engineer Your Elevator Pitch
You walk into a crowded conference hall. The air in the exhibit hall seems to stand still. If you wanted…
Work like a dog today
Our dog, Ruby is a special girl. Every morning, I rise before the sun, and jog along the streets of…
No one waits by the mailbox anymore
No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…
The American life: dealing with forks in the road
You aren’t living anywhere if you aren’t making choices every day. Honestly, I am thankful that we have choices; many…
Taking a survey at 30,000 feet with Delta Airlines
30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…
Status meetings: Value-add or productivity drain?
A group of co-workers stare down a deadline. How will the project get done? This project has huge expectations. If…
When the audience wants to text, how do you get them to listen?
As the communicator connected with the audience, every single person in the audience perched on the edge of her seat.…
Making sense of the urge to belong
When I was young, I tried to fit into the crowd. I was ultra-concerned about what everyone else would think.…