Top Golf: Defining the Golf ‘Experience’

I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some…

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Moms Rejoice: Tylenol Nails the In Store Advertising Experience

When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…

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@McDonalds: Get Back to Smaller, Intimate Moments

When I was younger, Saturday mornings held a certain level of excitement, especially when Chicago’s winter winds retreated in favor…

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Writing: It’s the Best Medicine

Writing helps me rewind. Writing unclogs the parts of my life that are stuck or in need of a clearing…

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If You Aren’t Selling the Why, You Might as Well Not Even Try

You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end…

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Use Social Media to Help, Not Just To Promote

Social media has lost its way. It’s moved too close to ‘look at me, look at me’ and frighteningly far…

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When Your Job’s On the Line, Do you Fight or Flee?

If you’ve been working for ~10 years, you’ve probably been part of a workforce reduction or downsizing. These episodes are…

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Start Today at Becoming the Master of your Craft

“I’ll never get better, so why should I start? Michael Jordan may have once entertained this thought before picking up…

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Product Managers: Get Used To Good Enough

I’ve been a Product Manager (by role or by title) off and on for the last 20 years. In all…

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Technology Companies: Don’t Neglect the Senior Market

It’s true that Amazon, Apple, and Google have introduced products over the past 5 years that are simple, intuitive, elegant,…

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5 Things to NOT do at your company’s next trade show – Part 3

In our first part and second part of this three-part series, we introduced the first two crucial mistakes that companies routinely make…

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5 Things to NOT do at your company’s next trade show – Part 2

In our first part of this three-part series, we introduced the first two crucial mistakes that companies routinely make at…

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5 Things to NOT do at your company’s next trade show — Part 1

We’ve all worked trade shows at one point or another in our careers. It’s an easy gig, right? Stand there, talk…

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Are you ready for your most important go-to-market strategy?

I remember that nervous, yet exciting first drive home from the hospital with our tiny, precious daughter. Every turn was…

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Why I like Marketing

As I little boy, I dreamt of on stepping onto the soccer field as a professional player in front of…

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EnduraCool: A towel that sells itself

Infomercials have a bad reputation. The products sometimes look cheap, almost too good to be true. The lessons that you…

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Words that kill: I am just a sales guy

I was on a product demonstration yesterday when I heard a salesperson say, “I am just a sales guy.” In…

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5 Days of Fearless Living: Day 5 – Eliminate Passivity

Our final day of the living fearlessly series may be the most difficult concept to grasp, especially for men. Eliminate…

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5 Days of Fearless Living: Day 4 – Be Responsible

Yesterday, we talked about stretching beyond the familiar, taking a small step to ‘change it up’. This modification could be…

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5 Days of Fearless Living: Day 3 – Stretching Beyond

It’s Day 3 of living fearlessly. Do you sense something changing within you? If not, don’t despair, change isn’t easy…

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