Two Questions That Bring Focus, Purpose to Every Meeting

Before any meeting begins, you should consider 2 important questions: Why are we here? The people at your meeting should really…

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Sweat: Our Nation’s Most Elusive National Resource

If you know me, you know I am passionate about fitness. If I am not throwing around kettle bells or…

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brand you

When you leave the room, your brand follows you.

We’ve entered a new world. As much as you might not like to admit it, you ARE a brand. What…

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Don’t Minimize the Importance of First Impressions

First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…

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The 2 Activities That Should Sit at the Top of Every B2B Marketer’s To Do List

It isn’t easy being a B2B marketer. From the outside, it might appear as if you’ve a wealth of tactics…

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Closeup of assorted coins.

4 Traits of Great Product Marketers: Create Content that Adds Value

During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and…

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4 Traits of Great Product Marketers: Learn from Other Industries

Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with…

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lone tree

4 Traits of Great Product Marketers: Know Your Market

The average product marketers know their product inside and out. The great product marketers know their product AND their market…

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Top Golf: Defining the Golf ‘Experience’

I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some…

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Moms Rejoice: Tylenol Nails the In Store Advertising Experience

When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…

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@McDonalds: Get Back to Smaller, Intimate Moments

When I was younger, Saturday mornings held a certain level of excitement, especially when Chicago’s winter winds retreated in favor…

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Writing: It’s the Best Medicine

Writing helps me rewind. Writing unclogs the parts of my life that are stuck or in need of a clearing…

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If You Aren’t Selling the Why, You Might as Well Not Even Try

You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end…

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Use Social Media to Help, Not Just To Promote

Social media has lost its way. It’s moved too close to ‘look at me, look at me’ and frighteningly far…

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When Your Job’s On the Line, Do you Fight or Flee?

If you’ve been working for ~10 years, you’ve probably been part of a workforce reduction or downsizing. These episodes are…

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Start Today at Becoming the Master of your Craft

“I’ll never get better, so why should I start? Michael Jordan may have once entertained this thought before picking up…

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Product Managers: Get Used To Good Enough

I’ve been a Product Manager (by role or by title) off and on for the last 20 years. In all…

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Technology Companies: Don’t Neglect the Senior Market

It’s true that Amazon, Apple, and Google have introduced products over the past 5 years that are simple, intuitive, elegant,…

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5 Things to NOT do at your company’s next trade show – Part 3

In our first part and second part of this three-part series, we introduced the first two crucial mistakes that companies routinely make…

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5 Things to NOT do at your company’s next trade show – Part 2

In our first part of this three-part series, we introduced the first two crucial mistakes that companies routinely make at…

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