conference, connection, community

The Right Way to Disengage at a Conference

I attended a conference recently. Honestly, I love conferences. The great ones have a pulse, an energy that’s contagious and…
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writer's mountain

The Writer’s Mountain

Before the world gets crazy and long-winded, I write. Before my attitude gets sour and grey, I write. Before someone…
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Slow Down

Since when did life get so busy? Or are we creating the unnecessary busy? We race here, run there, sometimes…
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The Pitfalls of Trying to Prove You’re Right.

Let’s say you are leading an important project, the type of project that can help your career and dramatically help…
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Two Questions That Bring Focus, Purpose to Every Meeting

Before any meeting begins, you should consider 2 important questions: Why are we here? The people at your meeting should really…
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Sweat: Our Nation’s Most Elusive National Resource

If you know me, you know I am passionate about fitness. If I am not throwing around kettle bells or…
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When you leave the room, your brand follows you.

We’ve entered a new world. As much as you might not like to admit it, you ARE a brand. What…
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Don’t Minimize the Importance of First Impressions

First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…
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The 2 Activities That Should Sit at the Top of Every B2B Marketer’s To Do List

It isn’t easy being a B2B marketer. From the outside, it might appear as if you’ve a wealth of tactics…
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4 Traits of Great Product Marketers: Create Content that Adds Value

During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and…
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4 Traits of Great Product Marketers: Learn from Other Industries

Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with…
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4 Traits of Great Product Marketers: Know Your Market

The average product marketers know their product inside and out. The great product marketers know their product AND their market…
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Top Golf: Defining the Golf ‘Experience’

I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some…
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Moms Rejoice: Tylenol Nails the In Store Advertising Experience

When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…
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@McDonalds: Get Back to Smaller, Intimate Moments

When I was younger, Saturday mornings held a certain level of excitement, especially when Chicago’s winter winds retreated in favor…
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Writing: It’s the Best Medicine

Writing helps me rewind. Writing unclogs the parts of my life that are stuck or in need of a clearing…
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If You Aren’t Selling the Why, You Might as Well Not Even Try

You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end…
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Use Social Media to Help, Not Just To Promote

Social media has lost its way. It’s moved too close to ‘look at me, look at me’ and frighteningly far…
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When Your Job’s On the Line, Do you Fight or Flee?

If you’ve been working for ~10 years, you’ve probably been part of a workforce reduction or downsizing. These episodes are…
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Start Today at Becoming the Master of your Craft

“I’ll never get better, so why should I start? Michael Jordan may have once entertained this thought before picking up…
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