Dick’s Sporting Goods Delivers E-mail Again and Again

With the Christmas season behind us, everyone awaits the unfortunate noise that occurs in January. THUD. CRASH. THUMP. Something heavy…

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Vendors: It’s Never About You

Today, I write angry. And sometimes, writing angry is good (in moderation) for the soul. I am tired of all…

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cyber security

That’s Thought Leadership

Steve!” the irritatingly persuasive boss shouted. “Yes, sir. How can I help you?” Steve responded. “We need to learn about…

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Don’t Minimize the Importance of First Impressions

First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…

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4 Traits of Great Product Marketers: Create Content that Adds Value

During the 1st and 2nd parts of this blog series, we spoke of the importance of mastering your market and…

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4 Traits of Great Product Marketers: Learn from Other Industries

Go deep, Product Marketers. Be the person that’s called upon to speak about your industry’s past, present, and future with…

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4 Traits of Great Product Marketers: Know Your Market

The average product marketers know their product inside and out. The great product marketers know their product AND their market…

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Run a product or business? Do your best work when no one’s watching

If you’ve a product to sell or market, your fate is usually not decided in a team meeting or based…

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Moms Rejoice: Tylenol Nails the In Store Advertising Experience

When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…

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My Daughter’s Take on Marketing

Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…

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If You Aren’t Selling the Why, You Might as Well Not Even Try

You’ve options in today’s world – it doesn’t matter if you are in the market for an oil change, high-end…

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Product Managers: Get Used To Good Enough

I’ve been a Product Manager (by role or by title) off and on for the last 20 years. In all…

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5 Things to NOT do at your company’s next trade show – Part 3

In our first part and second part of this three-part series, we introduced the first two crucial mistakes that companies routinely make…

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5 Things to NOT do at your company’s next trade show – Part 2

In our first part of this three-part series, we introduced the first two crucial mistakes that companies routinely make at…

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5 Things to NOT do at your company’s next trade show — Part 1

We’ve all worked trade shows at one point or another in our careers. It’s an easy gig, right? Stand there, talk…

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Why I like Marketing

As I little boy, I dreamt of on stepping onto the soccer field as a professional player in front of…

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Papa Murphy’s: They Make It Fresh, You Bake It Good

Living in Austin has its many perks: weather, music, technology, creative culture, and who can forget the legendary Tex Mex…

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BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…

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Dear Santa: Please read my Internet Marketing Christmas List

Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…

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Part 2: M is for Marketing on the Internet in the mid-90s

  In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…

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