Papa Murphy’s: They Make It Fresh, You Bake It Good
Living in Austin has its many perks: weather, music, technology, creative culture, and who can forget the legendary Tex Mex…
Tag: marketing (page 2)
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
Dear Santa: Please read my Internet Marketing Christmas List
Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
The Question That Will Make Them Choose You
Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by…
I wanted to do business and I got ignored
I recently had some small business owners visit my home to give me an estimate for some yard work. As…
Microsoft: Windows 8 and Surface make a bold, brave statement
The last thing I want to do when I am readying to board a plane is getting sold on something.…
How Marriott successfully uses the power of a name
A group of youngsters stand in line. A soccer ball lies at their feet. Two boys, the strongest ones, stand…
Cirque de Soleil: Emotional rides given daily.
Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…
Selling coffee as a dream machine
I am not a big coffee drinker. I used to drink 4 cups a day, but they left me feeling…
@Subway: Marketing through song is as good as it gets
When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
Why create a billboard that can’t be read?
Would a teacher write on a whiteboard with letters that are too small for his children to read? During a…
What One Restaurant Did to Guarantee Repeat Business
A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
@ Best Buy, it’s the stuff that brings them in….
Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
When’s the last time you talked with your customers?
Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
Hungry to persuade and motivate? Try this recipe.
The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…
Give me a reason to try your www
We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…
Give the dog an effectively-marketed bone
A yellow bundle of energy (dog) arrived at our house a few months ago. She’s cuddly, adorable, and sleeps more…
Intellivision to Facebook: Gaming grows up
I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…