Your Best Customer is Waiting to be Discovered
Have a customer testimonial for your Web site or marketing materials? Decent.
Do you make courtesy calls to your best customers just to check-in? Good.
So what’s GREAT? GREAT is knowing your best customer like your best friend.
Sending your best customer a special fruit basket
2 Simple Steps to Joining with your Best Customer
- Understand the problems that your ‘best customer’ is facing. Have you completely solved them? More than likely, these problems will surface with other customers as well. If you’ve satisfied every need (for now), you’ve still scored major points by showing that customer that you care about his business.
- Be a sounding board for your customer’s growth. Does your customer have hopes that you could turn into reality? Dreams that you could fulfill? Fears that you could diminish? Collaborating and becoming part of your customer’s team solidifies in their mind that you are not just out to ‘sell product’, but you are determined to fuel their business to unforeseen levels. It’s a rough world out there – join together for greatness.
Want to know what I am reading?
Here are the latest books that I’ve read; they all come highly recommended:
- Linchpin
: Seth Godin smartly observes the pressures and stresses that today’s professionals are facing on a daily basis. His take: if you blend in, you’re toast. To be a linchpin, you must collaborate, find solutions, produce and shove fear aside. Release the true superstar that is lurking inside — you can be a linchpin
- Louder Than Words
: Joe Navarro, a former FBI agent, brings us a special book that uncovers the unspoken language that’s a part of every conversation, meeting, and interview. You will learn from this book. Buy it today
Until next time,
Dan Naden
