Agilepalooza: Joining with a Technical Market to Unlock Value
Events are expensive. Events are time-consuming. Events are oftentimes a logistical nightmare. Despite these barriers and a bevy of virtual…
Usability Testing: Four Hours Well-spent
When you are working with an online product, it’s easy to fall into the trap of thinking you have all…
The Answer is ALWAYS Outside the Building
“My opinion is informed.” “I’ve ‘been there, done that’.” “I know exactly what the market needs.” “Just listen to me…
Shark Tank: An Insightful Lesson on Business
Shark Tank is an amazing and instructive program. While practicing social distancing, we’ve binge watched the program to see what…
An Unlikely Match: A Root Canal and Superb Customer Service
Root canal. The two words bring a shudder down your spine. It’s a procedure that brings to mind pain, discomfort,…
Seven Ways to Reenergize a Disengaged Team
Do you work with a disengaged, detached team? I hope not. If so, don’t just sit there and sulk; do…
9 Things Never to Say or Do in your Next Presentation
“I am going to just run through the rest of these slides quickly because we are running out of time.”…
The Ball Is Yours. Don’t Drop It.
The ball needs to be in your hands. Don’t fumble it. Don’t drop or juggle it. Secure the ball in…
The Fight is on for your Attention
The best and brightest, now, and in the future, will have focus, an ability to tune out all distractions, own…
The Image of Apple
I am continually amazed at the tone and tenor of Apple’s advertising. It seems nearly every sporting event I watched…
Tip: Start Planning the Rest of 2019
2019 is moving fast and many of us still have a list of TODOs longer than a coast to coast…
The Goalkeeper’s Jobs to be Done
As a marketer, unless you’ve been living under a rock for the past few years, you’ve have probably been introduced…
The Dangerous Allure of the Data Dump
Think back to your last presentation at work. Was it a dump of data? If so, your audience probably left…
The Goalkeeper’s Promise
I promise to be ready at kickoff. If I am not sweating, I am not ready. I promise to communicate…
Clear Your Mind by Writing It Out
Ever have a problem? Sure, we’ve all had our share of blocks. Perhaps you take various routes to solving your…
A Letter to the Digital Generation
Dear digital generation: Don’t forget about relationships, depth and meaning. Relationships that aren’t hidden behind a screen. True understanding, connection…
Being Helpful is the Best Medicine
My family and I felt very small over the the last Thanksgiving holiday. And, surprisingly, it felt wonderful to be…
What are You doing to help the team?
Think back to the greatest team you were a part of in your life? If you are blessed, or maybe…
The Struggle Shapes the Man
It’s easy to come up with an idea. It’s tough to marry an idea with a market. Once you’ve matched…
Operational Excellence Meets Forward-Thinking Strategy
Operations is the day-to-day. The ebb and flow of new customers. A refinement of processes that may glean increased efficiencies…