The Image of Apple
I am continually amazed at the tone and tenor of Apple’s advertising. It seems nearly every sporting event I watched…
Tip: Start Planning the Rest of 2019
2019 is moving fast and many of us still have a list of TODOs longer than a coast to coast…
The Goalkeeper’s Jobs to be Done
As a marketer, unless you’ve been living under a rock for the past few years, you’ve have probably been introduced…
The Dangerous Allure of the Data Dump
Think back to your last presentation at work. Was it a dump of data? If so, your audience probably left…
The Goalkeeper’s Promise
I promise to be ready at kickoff. If I am not sweating, I am not ready. I promise to communicate…
Clear Your Mind by Writing It Out
Ever have a problem? Sure, we’ve all had our share of blocks. Perhaps you take various routes to solving your…
A Letter to the Digital Generation
Dear digital generation: Don’t forget about relationships, depth and meaning. Relationships that aren’t hidden behind a screen. True understanding, connection…
Being Helpful is the Best Medicine
My family and I felt very small over the the last Thanksgiving holiday. And, surprisingly, it felt wonderful to be…
What are You doing to help the team?
Think back to the greatest team you were a part of in your life? If you are blessed, or maybe…
The Struggle Shapes the Man
It’s easy to come up with an idea. It’s tough to marry an idea with a market. Once you’ve matched…
Operational Excellence Meets Forward-Thinking Strategy
Operations is the day-to-day. The ebb and flow of new customers. A refinement of processes that may glean increased efficiencies…
Changing the Marketing Narrative
Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more…
Make Your Small Business Singular, Connected and Irreplaceable
A thriving small business community is often the fabric of a community. It disappoints me when small businesses lack the…
There Will Be Better Days for Liverpool FC’s Loris Karius
It was the biggest game of his life and it went so horribly wrong. All the preparation, the grueling practices,…
The Five Conversations Every Product Marketer Must Master
If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.…
Execute like a Champion to Make your Dream a Reality
The University of Connecticut women’s basketball team is the type of dynasty which makes the Patriots of the NFL look…
The Complete Goalie Ready Warmup
Objective: Get goalkeepers properly and thoroughly warmed up before a game. Duration: 20 minutes (or as time allows) All goalkeepers…
Seven Resolutions for Exceptional Soccer Goalkeeping
Strong, consistent goalkeeping can often make the difference between a disappointing result and victory. I have a dream that you…
10 Ways to Improve Your Next Training Session
Give everyone a pre-quiz before the ‘training’ to make the training count: After scoring and analyzing the pre-quiz, you’ll be…
5 Ways to Take Blue Apron from Maybe to Must Have
Tell me how I can afford this: Our family spends plenty of money each week at HEB, the dominant grocer…