Hand-crafted stories of communication gold

Dan Naden

There Will Be Better Days for Liverpool FC’s Loris Karius

It was the biggest game of his life and it went so horribly wrong. All the preparation, the grueling practices,…

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The Five Conversations Every Product Marketer Must Master

If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.…

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Execute like a Champion to Make your Dream a Reality

The University of Connecticut women’s basketball team is the type of dynasty which makes the Patriots of the NFL look…

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soccer warmup

The Complete Goalie Ready Warmup

Objective: Get goalkeepers properly and thoroughly warmed up before a game. Duration: 20 minutes (or as time allows) All goalkeepers…

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Seven Resolutions for Exceptional Soccer Goalkeeping

Strong, consistent goalkeeping can often make the difference between a disappointing result and victory. I have a dream that you…

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10 Ways to Improve Your Next Training Session

Give everyone a pre-quiz before the ‘training’ to make the training count: After scoring and analyzing the pre-quiz, you’ll be…

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5 Ways to Take Blue Apron from Maybe to Must Have

Tell me how I can afford this: Our family spends plenty of money each week at HEB, the dominant grocer…

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next step

Don’t Overthink It – Take the Next Step

You’ll regret the steps you don’t take. Your next step is only yours. It might be finishing up that certification…

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craftsman

Read for Depth and Understanding

<start>soapbox</start> If you’ve read The Shallows: What the Internet is Doing to our Brains, you understand the changing state of…

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grocer

Google: Help me find items at any store

Google knows when I am sleeping, it knows when I am awake. Surely, it’s only a matter of time until…

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Goalkeeping from the Inside Out

“Coach, I don’t want to play goalie today. Can you find someone else to play?” says the young, timid, scared…

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The Market of One Could Lead to None

In this hyper-customized, ultra-personalized world in which we live, it is very tempting to build an unique product for each…

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Shake Hands with the Struggle

The struggle makes you stronger. Too many of us want it easy. We want it teed up on a silver…

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10 Ways to Make LinkedIn Even Better

Encourage more ‘meaningful’ introductions: As LinkedIn has grown, you probably get more ‘who is this person?’ requests than well-intentioned requests…

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US Soccer: A Failure in Leadership and Tactical Prowess

Today, I am embarrassed to call myself a US soccer fan. For the first time since 1986, the United States…

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Guard your Attention with your Life

Attention. I walk or run my dog most mornings. In fact, since I became a dog owner a decade ago,…

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10 Ways to Improve Amazon.com’s Experience

Amazon.com has become part of our everyday. Amazingly, when you think of buying anything, you think of Amazon. Sorry Target,…

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Top 10 Reasons I Love Goalkeeping

Goalkeeping can be stimulating, exhilarating, and empowering. Here’s why. Handyman: You are the only player on the field with the…

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10 Ways to Improve Your Company’s Culture

Each company’s culture is its own. It’s very hard to generalize the unique characteristics of company’s culture down to a…

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The Top 10 Reasons I Write

The word ‘write’ can mean different things to different people. For some, write is fright. For others, it is sheer…

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