Top Golf: Defining the Golf ‘Experience’

I’ve been to a number of driving ranges. They are good places to fine-tune a few weaknesses, let out some…
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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
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Coffee Bean: Readying for a Starbucks Fight

I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their…
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Taking a survey at 30,000 feet with Delta Airlines

30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…
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Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
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What One Restaurant Did to Guarantee Repeat Business

A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
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Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
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What are you doing to surprise your customers?

We are rarely surprised anymore. In our youth, we leapt for joy when opening that surprise sky blue bicycle for…
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Cracker Barrel — It’s Time to Slow Down

Rocking Chairs. Old Gas Station Signs. In-Car Bingo Games. Buying Candy from the General Store. What do you think of…
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