Dear Turner Field: Turn off the front row TV
Fall’s whispers were present that night. Summer’s heat was fading, ushering in a welcome crisp, chill to the air. It…
Category: Baseball
A perilous moment in Round Rock, Texas
It’s not often that opportunity comes whizzing by your head, but on one mild spring night in Texas, it came…
Round Rock Express: The sights, sounds, and a masterful marketing moment
The crack of the bat; the roar of the crowd; the emphatic ‘you’re out!!’ yell from the umpire – all…
The Future of Advertising: Baseball Style
Last weekend, under the surprisingly cool Central Texas summer night, I attended the Round Rock Express baseball night. The game…