Dear Santa: Please read my Internet Marketing Christmas List

Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…
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No one waits by the mailbox anymore

No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…
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What has 5 feet and plays music really loud?

We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
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Video: Make it Amazon.com-easy to share feedback

You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
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Learn how Southwest Airlines excels at e-mail marketing

Southwest Airlines is ALWAYS cited as a customer-focused, fun airline. When I fly Southwest, I know I’ll be uniquely surprised…
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3 Tips to Getting your E-mails Read

1. Keep it short and sweet. People don’t want to read a dissertation. If you need to have a discussion,…
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