Dan Naden

Lou Malnati’s: Bringing exceptional service to your doorstep

It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…
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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
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Make your product invisible

Like electricity, the use of a dataphone has almost become that predictable, consistent, expected. When you want to make a…
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What One Restaurant Did to Guarantee Repeat Business

A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
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Hungry to persuade and motivate? Try this recipe.

The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…
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The power of buttered popcorn

People don’t go to the movie theatre to eat carrots and celery sticks. Part of the ‘experience’ is sinfully consuming…
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Yellow: Moving beyond sunshine

Living in Texas is a bright yellow proposition. Over 300 days out of the year, the sun is shining radiantly…
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IKEA: A retail experience worth repeating

Dear IKEA, I just got the memo. The package just arrived. I finally came out from my cave. I just…
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LaCoste: A Brand on the Rebound

Moms are special. I truly believe that the job of ‘Mom’ is the toughest in the world. To celebrate the…
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