How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
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What has 5 feet and plays music really loud?
We recognize the familiar: A car with four wheels; a coffee maker with an on/off switch; a football game with…
Learn how Southwest Airlines excels at e-mail marketing
Southwest Airlines is ALWAYS cited as a customer-focused, fun airline. When I fly Southwest, I know I’ll be uniquely surprised…
3 Tips to Getting your E-mails Read
1. Keep it short and sweet. People don’t want to read a dissertation. If you need to have a discussion,…