5 Things to NOT do at your company’s next trade show – Part 3
In our first part and second part of this three-part series, we introduced the first two crucial mistakes that companies routinely make…
Tag: conferences
5 Things to NOT do at your company’s next trade show – Part 2
In our first part of this three-part series, we introduced the first two crucial mistakes that companies routinely make at…
How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…
2 simple tips to make your trade shows magnificent
Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
Don’t Over Engineer Your Elevator Pitch
You walk into a crowded conference hall. The air in the exhibit hall seems to stand still. If you wanted…
Selling a product to a reluctant observer
The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…