Dan Naden

Dick’s Sporting Goods Delivers E-mail Again and Again

With the Christmas season behind us, everyone awaits the unfortunate noise that occurs in January. THUD. CRASH. THUMP. Something heavy…

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Believe you can’t get noticed with direct mail? Think again.

Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…

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How much marketing can you do on a 4×6 index card?

Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.

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