Expedia Excels at Capturing Customer Sentiment You’ve just completed an online transaction. No sweat. You’ve been a digital maven for years. Maybe it was for a… Continue reading “Expedia Excels at Capturing Customer Sentiment”…
Yeti: A man-sized brand Yeti: A man-sized beast with an appetite for adventure, danger and the raw frontier. Yeti: A brand targeting rugged men… Continue reading “Yeti: A man-sized brand”…
Coffee Bean: Customer Focused every day I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated… Continue reading “Coffee Bean: Customer Focused every day”…
Coffee Bean: Readying for a Starbucks Fight I love to see new brick and mortar businesses start. I get a charge out of seeing businesses do their… Continue reading “Coffee Bean: Readying for a Starbucks Fight”…
Dear Turner Field: Turn off the front row TV Fall’s whispers were present that night. Summer’s heat was fading, ushering in a welcome crisp, chill to the air. It… Continue reading “Dear Turner Field: Turn off the front row TV”…