Advertising Mistakes You Can Avoid

I stumbled upon this stimulating, thought-provoking, and extremely valuable booklet that every advertiser/marketer should read. Why is most advertising copy…
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Guy Kawasaki’s Ten Entrepreneurial Secrets

Are you an entrepreneur who is trying to establish and differentiate your business? Or maybe you are a corporate executive…
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Panera Bread: Escape from Grease Burgers

The family and I recently had a pleasant experience at Panera Bread. Easily forgotten compared to Burger King, McDonald’s, Subway,…
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