If you are in the world of business (either for yourself or for someone else), gain a basic understanding of Search Engine Optimization (SEO).
Most people I know start their online research or shopping at a search engine site. Only the big boys (Amazon.com, Target.com, Walmart.com, etc.) have enough brand recognition to get consumers to go directly to their site.
Most other online sites, retailers, and businesses must relay on their sites returning high on the search result rankings or results. There are thousands of sites out there that give you tips on best practices, but I am going to break it down into 3 basic steps:
1. Keep your content fresh.
Search engines LOVE content that is ever-changing. If you are making frequent updates to your content consider yourself a leg up on your competition.
2. Learn from others.
Are your competitors outranking you? Nothing says that you can’t learn from them. See what pages are ranking high for your competitors. Are they driving consumers to a ‘landing’ page? Or directly to a home page? You are never really there with SEO. Keep testing and keep learning!!
3. Know your page rank.
There’s a handy little utility that Google provides called ‘PageRank’. (See the Google Toolbar for more information.) Each site you visit has a Page Rank of 1-10. The higher the page rank, the more weight Google puts on that site when ranking it ahead of other sites. When considering your SEO strategy, try to align yourself with other high-ranking sites. Sure, you may not be able to get a link exchange with CNN.com or Foxnews.com, but look for those high-ranking sites in your niche that may benefit from a link swap. Is there something that your site is providing that theirs isn’t and vice-versa?
Until next time,