McDonalds.com Misses the Basics

Everyone’s watching their dollars and cents these days. Our family has definitely changed our ways, but , then again, we’ve never been huge spenders.

One food destination that has stayed on our radar screen during the last few ‘lean’ years is McDonald’s. As a little boy, I fondly recall going crazy over a hamburger and fries at the Golden Arches. Now, it is amazing to see this same type of adoration in our kids over McDonald’s chicken nuggets. The food is usually decently-priced, high-quality, and fast – 3 characteristics that anyone with small children can shout about at a fever pitch.

Thankfully, the Internet lets you research anything, including our beloved McDonald’s. A few years ago, I’d never think of looking up the price of a breakfast item, or the contents of a McDonald’s Big Breakfast, but today, it is so easy.

A few weekends ago, I wanted to check on those 2 exact items:
1.    How much does a Big Breakfast cost?
2.    What comes in a Big Breakfast?

McDonalds.com here we come!!

It wasn’t an issue of finding the McDonald’s .pdf menu just 3 clicks deep into the site (this was a snap!!), but the fact that the menu was lacking the Big Breakfast’s cost and ingredients. Wouldn’t you think a menu would tell you the contents of a certain breakfast combo item? I realize the price may vary slightly depending on the restaurant’s region, but wouldn’t the ingredients stay consistent?

How was I supposed to make an educated decision about my breakfast selection when I don’t even know what I am getting? Is the Big Breakfast just eggs and pancakes? Eggs, pancakes, and sausage? Biscuit?

Keep up the high-quality, value-friendly meals McDonalds, but we need to see the basics (prices and ingredients) on your Web site to go from ‘good to great’. 

Until next time,
Dan Naden