Dan Naden

The Goalkeeper’s Jobs to be Done

As a marketer, unless you’ve been living under a rock for the past few years, you’ve have probably been introduced…

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The Goalkeeper’s Promise

I promise to be ready at kickoff. If I am not sweating, I am not ready. I promise to communicate…

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Clear Your Mind by Writing It Out

Ever have a problem? Sure, we’ve all had our share of blocks. Perhaps you take various routes to solving your…

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A Letter to the Digital Generation

Dear digital generation: Don’t forget about relationships, depth and meaning. Relationships that aren’t hidden behind a screen. True understanding, connection…

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Being Helpful is the Best Medicine

My family and I felt very small over the the last Thanksgiving holiday. And, surprisingly, it felt wonderful to be…

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What are You doing to help the team?

Think back to the greatest team you were a part of in your life? If you are blessed, or maybe…

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The Struggle Shapes the Man

It’s easy to come up with an idea. It’s tough to marry an idea with a market. Once you’ve matched…

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Operational Excellence Meets Forward-Thinking Strategy

Operations is the day-to-day. The ebb and flow of new customers. A refinement of processes that may glean increased efficiencies…

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Changing the Marketing Narrative

Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more…

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Make Your Small Business Singular, Connected and Irreplaceable

A thriving small business community is often the fabric of a community. It disappoints me when small businesses lack the…

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There Will Be Better Days for Liverpool FC’s Loris Karius

It was the biggest game of his life and it went so horribly wrong. All the preparation, the grueling practices,…

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The Five Conversations Every Product Marketer Must Master

If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.…

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Execute like a Champion to Make your Dream a Reality

The University of Connecticut women’s basketball team is the type of dynasty which makes the Patriots of the NFL look…

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Seven Resolutions for Exceptional Soccer Goalkeeping

Strong, consistent goalkeeping can often make the difference between a disappointing result and victory. I have a dream that you…

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10 Ways to Improve Your Next Training Session

Give everyone a pre-quiz before the ‘training’ to make the training count: After scoring and analyzing the pre-quiz, you’ll be…

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5 Ways to Take Blue Apron from Maybe to Must Have

Tell me how I can afford this: Our family spends plenty of money each week at HEB, the dominant grocer…

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next step

Don’t Overthink It – Take the Next Step

You’ll regret the steps you don’t take. Your next step is only yours. It might be finishing up that certification…

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craftsman

Read for Depth and Understanding

<start>soapbox</start> If you’ve read The Shallows: What the Internet is Doing to our Brains, you understand the changing state of…

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grocer

Google: Help me find items at any store

Google knows when I am sleeping, it knows when I am awake. Surely, it’s only a matter of time until…

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The Market of One Could Lead to None

In this hyper-customized, ultra-personalized world in which we live, it is very tempting to build an unique product for each…

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