Dan Naden

The Five Conversations Every Product Marketer Must Master

If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.…
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Execute like a Champion to Make your Dream a Reality

The University of Connecticut women’s basketball team is the type of dynasty which makes the Patriots of the NFL look…
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Seven Resolutions for Exceptional Soccer Goalkeeping

Strong, consistent goalkeeping can often make the difference between a disappointing result and victory. I have a dream that you…
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10 Ways to Improve Your Next Training Session

Give everyone a pre-quiz before the ‘training’ to make the training count: After scoring and analyzing the pre-quiz, you’ll be…
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5 Ways to Take Blue Apron from Maybe to Must Have

Tell me how I can afford this: Our family spends plenty of money each week at HEB, the dominant grocer…
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next step

Don’t Overthink It – Take the Next Step

You’ll regret the steps you don’t take. Your next step is only yours. It might be finishing up that certification…
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Read for Depth and Understanding

<start>soapbox</start> If you’ve read The Shallows: What the Internet is Doing to our Brains, you understand the changing state of…
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Google: Help me find items at any store

Google knows when I am sleeping, it knows when I am awake. Surely, it’s only a matter of time until…
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The Market of One Could Lead to None

In this hyper-customized, ultra-personalized world in which we live, it is very tempting to build an unique product for each…
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Shake Hands with the Struggle

The struggle makes you stronger. Too many of us want it easy. We want it teed up on a silver…
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US Soccer: A Failure in Leadership and Tactical Prowess

Today, I am embarrassed to call myself a US soccer fan. For the first time since 1986, the United States…
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Guard your Attention with your Life

Attention. I walk or run my dog most mornings. In fact, since I became a dog owner a decade ago,…
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Change is Knocking. How will you answer?

I’ve become numb to change. Over my life, I’ve endured so much change that it’s now the norm not the…
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Dick’s Sporting Goods Delivers E-mail Again and Again

With the Christmas season behind us, everyone awaits the unfortunate noise that occurs in January. THUD. CRASH. THUMP. Something heavy…
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rising sun

Write with the Rising Sun

Like an untamed lion, he roars onto the page, salacious and savage, ready to claw at any prey. Like a…
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customer service

The Big Question: How’s Business Going

I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person at…
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A Look Back: Bringing a MVP to Old Media

It’s amazing the breadth of communities available on the Internet. Whether your community’s focus is soccer fanatics, early 20th century…
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The Most Important Time of your Workday? The Last 30 Minutes.

Watch a Football game lately? The games are becoming one long investigation after another… Did his knee touch down? Did…
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Expedia Excels at Capturing Customer Sentiment

You’ve just completed an online transaction. No sweat. You’ve been a digital maven for years. Maybe it was for a…
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The World Needs More Fighters

A fighting man got punched and fell on his back. Weary and dizzied by the lethal strike, he felt for…
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