It’s easy to come up with an idea.
It’s tough to marry an idea with a market.
Once you’ve matched your idea with a market with a pressing problem, it’s tougher to take your idea from concept to a living, breathing, sustainable product or service.
It’s excruciatingly hard to weather the relentless storm of failures, missteps, naysayers, and competitive forays, pushing forward against a tidal wave of negativity.
But you know what?
With a little luck and courage and persistence in spades, you can make it through to the other side.
And on the other side is the undeniable truth that you are doing it. You took your idea from concept to launch to sustainable value.
And if you are fortunate enough, you now have the ability and opportunity to do it again.
No matter how stiff the headwind. You can soar far above your wildest dreams.
Until next time,