There’s a story inside each one of us. Let it breathe.

I recently returned from an international flight that had me feeling like a withered raisin. You know the feeling? Altitude’s…
Share Button

Does your advertising help us feel the sand and hear the surf?

I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
Share Button

Using Psychology to Get People to Choose You

There are a few guarantees in the life of marketing. Most companies shout, yet very few companies listen. Your customers…
Share Button

What a tapir and termite taught me about the power of interaction

There are just some days that you’ll always remember.  Months, even years could pass, yet a few singular days remain.…
Share Button

You’ll miss the point if you talk too much

I’ve spoken with quite a few salespeople over the years. I’ve learned interesting tidbits from sales representatives near and far:…
Share Button

Video: Make it to share feedback

You can learn from the sheer simplicity of After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
Share Button

Build your work puzzle one day at a time

Work isn’t just a paycheck; it is a way to contribute, engage, and grow.

Share Button

2 marketing tactics that Cracker Barrel does right

Cracker Barrel does marketing right with a nice touch outside the store.
Share Button

How can a tap dancing girl at Starbucks give you an edge?

Nearly a month ago (wow, time flies!!), I wrote about non-verbal communication and its power to better understand your audience…
Share Button

Delta Airlines’ Direct Mail Wizardry

It’s a daily routine that most of know very well. We walk or drive to the mailbox and filter through…
Share Button

Would you fill out a form without knowing what you’re getting?

Back in the Michael Jordan days, I was a loyal Chicago Bulls fan. I had to watch his every move…
Share Button Misses the Basics

Everyone’s watching their dollars and cents these days. Our family has definitely changed our ways, but , then again, we’ve…
Share Button

One to remember and one to forget…

Movie makers: Pay attention. I would like to give you an example of what we want from our movie experience…
Share Button

Let Them Know You Care

You’re at work. A co-worker does something special to move your project along. Most of us would think about saying…
Share Button

March Madness

Whether you like basketball or not, you have to respect the fortitude and perseverance that many of the athletes are…
Share Button

You are in control

Today’s post is about you. Sounds good doesn’t it? There’s no script given to you at the start of each…
Share Button

Get every new post on this blog delivered to your Inbox.

Join other followers: