Chik-Fil-A’s Cows on the Loose
A barren water tower stretches over metropolitan Atlanta.
Thousands pass each day without even a furtive glance toward the metallic beast.
Then, one day, the water tower changes.
On Wednesday, it’s a dark gray, bland, corrosive tower.
On Thursday, it transforms into a work of architecture that draws looks.
- Why are there cows climbing the water tower?
- How does this tower look so lively amidst a mass of dilapidation?
- What’s with the graffiti scribbled across the tower’s façade?
Within moments, I understood the tower’s new purpose; its injection of life amongst a multitude of wear and tear.
The cows: Chik-Fil-A’s emblematic cows were climbing towards the tower’s peak; their crusade against beef goes skyward.
The graffiti: Chik-Fil-A’s broken English in edgy-cool font is instantly recognizable and humorous. What’s there not to like about: “This morning try de-calf.”
The coffee cup: The tower’s top had been re-crafted to look like a steaming coffee cup. Genius.
I don’t normally gaze at water towers; I try to keep my eyes on the road. This one, however, nearly caused me to drive onto the median.
Many billboards surround the highways of Atlanta and other major cities. These billboards are so ubiquitous that I see them as white noise. Companies that look for other canvases to communicate their ‘outdoor’ message and blend their messaging into the structure score points. Fine job @ChickfilA.
Have you seen any crazy good advertisements incorporating the natural structure of a building, bus stop, or other entity? Share.
Until next time,
Dan Naden
