Dan Naden

Moms Rejoice: Tylenol Nails the In Store Advertising Experience

When a Mom is empty, tired and spent after a full day of running to work, activities, dinner prep, laundry,…
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My Daughter’s Take on Marketing

Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…
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Part 2: M is for Marketing on the Internet in the mid-90s

  In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
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M is for Marketing on the Internet in the mid-90s

Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
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The Question That Will Make Them Choose You

Confused by the abundance of choices? Overwhelmed by selections? How about clearing up the mess in a prospect’s mind by…
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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
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Selling coffee as a dream machine

I am not a big coffee drinker. I used to drink 4 cups a day, but they left me feeling…
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@Subway: Marketing through song is as good as it gets

When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
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The big question: How’s business going?

I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person: How’s…
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Why create a billboard that can’t be read?

Would a teacher write on a whiteboard with letters that are too small for his children to read? During a…
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Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
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Blackberry’s customer service misfortunes

With my flight hours away, and my departure gate in sight, I decided to move off the main pathway of…
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Chik-Fil-A’s Cows on the Loose

A barren water tower stretches over metropolitan Atlanta. Thousands pass each day without even a furtive glance toward the metallic…
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@ Best Buy, it’s the stuff that brings them in….

Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
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Hungry to persuade and motivate? Try this recipe.

The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…
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Dell wants us to do more; I vote for less

Standing in the long, plodding security line at the Austin Bergstrom International Airport, I glanced skyward. What else is an…
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Give the dog an effectively-marketed bone

A yellow bundle of energy (dog) arrived at our house a few months ago. She’s cuddly, adorable, and sleeps more…
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Intellivision to Facebook: Gaming grows up

I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…
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You scream, I scream..we’d like to scream for Baskin Robbins, but…

I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
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Believe you can’t get noticed with direct mail? Think again.

Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
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