Dan Naden

2 simple tips to make your trade shows magnificent

Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
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Don’t Over Engineer Your Elevator Pitch

You walk into a crowded conference hall. The air in the exhibit hall seems to stand still. If you wanted…
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What 3 behaviors repel visitors from your conference booth?

I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…
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Audience 101: Talk with us, not at us

Shortly after the calendar flipped from 2010 to 2011, our family attended our neighborhood’s church for an uplifting Sunday morning…
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A cautionary tale: the Smartphone names of the future

Smartphones (Android, iPhone, Blackberry) are omnipresent and show no signs of ceasing. Apple has done a dazzling job at creating…
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Non-verbal communication: Use it to your advantage

Talk, talk, talk; all we do is talk, talk. It is a treasure these days to engage with a true…
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