How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
Category: Ideas
The secret to a more tranquil airport
Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…
What can you learn by listening at Starbucks?
You can learn plenty by eavesdropping at Starbucks. I am not conspicuously listening, yet I’ll ‘hear things’ as I read…
Are you going Strawberry Shortcake on your customers?
Target is often my ‘home away from home’. There are weeks where my family visits the store ‘at least’ 3…
Made to Stick: Read it and be changed
A single businessman sits alone in a hotel bar when a beautiful woman approaches and offers him a drink. The…