How NOT to follow up with your trade show leads

I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
Share Button

The secret to a more tranquil airport

Juan Alvarado please report to the check-in desk. Attention: For your safety, please keep your bags next to you at…
Share Button

Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…
Share Button

What can you learn by listening at Starbucks?

You can learn plenty by eavesdropping at Starbucks. I am not conspicuously listening, yet I’ll ‘hear things’ as I read…
Share Button

Are you going Strawberry Shortcake on your customers?

Target is often my ‘home away from home’. There are weeks where my family visits the store ‘at least’ 3…
Share Button

Made to Stick: Read it and be changed

A single businessman sits alone in a hotel bar when a beautiful woman approaches and offers him a drink. The…
Share Button

Get every new post on this blog delivered to your Inbox.

Join other followers: