Lou Malnati’s: Bringing exceptional service to your doorstep
It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…
Category: Marketing copy
Dear Santa: Please read my Internet Marketing Christmas List
Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…
M is for Marketing on the Internet in the mid-90s
Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
A manual or no manual; that is the question
My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
Believe you can’t get noticed with direct mail? Think again.
Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
Does your advertising help us feel the sand and hear the surf?
I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
How much marketing can you do on a 4×6 index card?
Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.
A very ‘revealing’ way to approach your marketing copy
I read beer labels. I find it a wonderful pastime as I sip a delicious ale or lager. Most beer…