Lou Malnati’s: Bringing exceptional service to your doorstep

It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…
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Dear Santa: Please read my Internet Marketing Christmas List

Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…
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M is for Marketing on the Internet in the mid-90s

Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
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A manual or no manual; that is the question

My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
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Believe you can’t get noticed with direct mail? Think again.

Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
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Does your advertising help us feel the sand and hear the surf?

I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
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How much marketing can you do on a 4×6 index card?

Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.
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A very ‘revealing’ way to approach your marketing copy

I read beer labels. I find it a wonderful pastime as I sip a delicious ale or lager. Most beer…
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