BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
Category: Marketing Event
2 simple tips to make your trade shows magnificent
Over the past 12+ months, I’ve had the fun, enriching opportunity to represent VersionOne at a variety of conferences and…
Cirque de Soleil: Emotional rides given daily.
Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…
What One Restaurant Did to Guarantee Repeat Business
A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
Chik-Fil-A’s Cows on the Loose
A barren water tower stretches over metropolitan Atlanta. Thousands pass each day without even a furtive glance toward the metallic…
Cracker Barrel’s Good Marketing Moment #2
After some sleuthing, I found out that not only is Cracker Barrel selling and promoting music in-store, but they also have an online store that offers music from some country newest (Rodney Atkins) and most classic (Alan Jackson and George Jones) artists. Interestingly enough, many of these titles were created just for Cracker Barrel’s distribution. Nice.
Don’t Miss It! The Event of the Summer!
An event… In the dictionary, an event is described as: something that happens or is regarded as happening; an occurrence,…