@WaltDisneyWorld: How My Mom Witnessed Customer Service Mastery
A stack full of pancakes… A heaping portion of hash browns… A delectable blueberry muffin that crumbles perfectly… Millions don’t…
Category: marketing (page 2)
The big question: How’s business going?
I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person: How’s…
5 ways to put your yellow pages to good use
A strange present arrived on our doorstep a recent afternoon. It was bathed in yellow cellophane; as if the world’s…
@Hertz: The Virtual Agent Lightens the Pain of Waiting
I’ll admit it; I hate waiting. I try to be patient, yet I am spoiled by the immediacy of everything.…
Blackberry’s customer service misfortunes
With my flight hours away, and my departure gate in sight, I decided to move off the main pathway of…
What One Restaurant Did to Guarantee Repeat Business
A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
Chik-Fil-A’s Cows on the Loose
A barren water tower stretches over metropolitan Atlanta. Thousands pass each day without even a furtive glance toward the metallic…
@ Best Buy, it’s the stuff that brings them in….
Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
Learning from Central Market: Sights, sounds and smells that make you spend
Watermelon juice High-quality, corn-fed Angus beef Fluffy, moist Blackberry muffins Hungry? Central Market in Austin, Texas makes shopping a dazzling…
When’s the last time you talked with your customers?
Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
Give me a reason to try your www
We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…
Dell wants us to do more; I vote for less
Standing in the long, plodding security line at the Austin Bergstrom International Airport, I glanced skyward. What else is an…
Tell a good story and you’ve got a customer for life
I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
Intellivision to Facebook: Gaming grows up
I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…
You scream, I scream..we’d like to scream for Baskin Robbins, but…
I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
Believe you can’t get noticed with direct mail? Think again.
Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
The power of buttered popcorn
People don’t go to the movie theatre to eat carrots and celery sticks. Part of the ‘experience’ is sinfully consuming…
What did CBS do wrong with March Madness?
The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…
Apple’s best advertisers are its customers
I have a confession to make: I don’t own an iPhone. Go ahead call me an anomaly. I own a…