eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
Category: simplicity
No one waits by the mailbox anymore
No one waits by the mailbox anymore. Waiting by the mailbox is a lost activity. Convenience and immediacy rule the…
Cirque de Soleil: Emotional rides given daily.
Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…
Why create a billboard that can’t be read?
Would a teacher write on a whiteboard with letters that are too small for his children to read? During a…
Blackberry’s customer service misfortunes
With my flight hours away, and my departure gate in sight, I decided to move off the main pathway of…
What One Restaurant Did to Guarantee Repeat Business
A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
Tell a good story and you’ve got a customer for life
I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
A manual or no manual; that is the question
My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
The Simplest Toy Instructions Ever
I am all about simplicity. Simplicity in form AND function. Simplicity that’s profound is even more captivating. This simplicity is…
Small Changes Yield Big Results
I work with Web sites for a living. I’ve done this all of my career and I’ve noticed one truism…