BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
How to Get Ahead with a Little Encouragement
As the college-age swimmers pushed and glided effortlessly across the pool, the crowd watched in awe at the incredible athletic…
When your team grows, check your attitude – Part 2
In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…
When your team grows, check your attitude.
‘Bill’, a marketer, is a good team player for his organization. He seeks training when it’s available and always extends…
Lou Malnati’s: Bringing exceptional service to your doorstep
It’s pizza night. You pick up the phone and dial-up your local Domino’s, Pizza Hut, or Little Caesar’s. The pizza’s…
Wake up, the dog’s ready to run
When the alarm sounds, it might as well be a starting gun. As I stumble down the stairs, my knees…
Get to Know ‘Between the Cracks’ Learning
As a child, it seemed I learned continually. In math class, we figured out what time each train would arrive…
Dear Santa: Please read my Internet Marketing Christmas List
Drum roll please. Here’s my 2013 Internet Marketing Christmas wish list. My Internet life would sail stress-free in 2014 if…
Open the doors to your product’s secrets at Iteration Review
You’ve just released some new features into your product that you think are ‘can’t miss’. These are features that have…
Why Not Dig a Hole For Your Soul?
The waves crashed melodiously, relentlessly on the beach. Time’s ceaseless, forward push seemed to whisper: “Our days are numbered, but…
A Little Slice of Heaven at a Record Store
I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding…
Lessons Learned from US Soccer’s Strong Leadership
Leadership is toughest when everyone’s against you. When times are challenging, and the naysayers get vocal, this is when you…
That’s not my department.
Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
M is for Marketing on the Internet in the mid-90s
Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
How I stumble every day
To admit blindspots is the first step towards improvement, right? OK; let’s dive in. Let busyness get the best of…
Fishing’s got me hook, line, and sinker.
I reached back and threw the baited hook into the distance like a Nolan Ryan fastball. The fishing line fell…
How NOT to follow up with your trade show leads
I’ve been to enough conference/events/trade shows over the past few years to see all the tactics that vendors use to…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…