Selling coffee as a dream machine I am not a big coffee drinker. I used to drink 4 cups a day, but they left me feeling… Continue reading “Selling coffee as a dream machine”…
@Subway: Marketing through song is as good as it gets When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor… Continue reading “@Subway: Marketing through song is as good as it gets”…