The Five Conversations Every Product Marketer Must Master
If you are a product marketer who is earning your paycheck, you must be having and excelling with crucial conversations.…
Tag: Customer
Dick’s Sporting Goods Delivers E-mail Again and Again
With the Christmas season behind us, everyone awaits the unfortunate noise that occurs in January. THUD. CRASH. THUMP. Something heavy…
Expedia Excels at Capturing Customer Sentiment
You’ve just completed an online transaction. No sweat. You’ve been a digital maven for years. Maybe it was for a…
Yeti: A man-sized brand
Yeti: A man-sized beast with an appetite for adventure, danger and the raw frontier. Yeti: A brand targeting rugged men…
Don’t Minimize the Importance of First Impressions
First impressions are everything. Let me repeat that: first impressions are EVERYTHING. I’ve visited a number of companies over my…
My Daughter’s Take on Marketing
Coders code and salespeople sell. HR people recruit and IT pros keep the servers and networks performing optimally. But what…
A Little Slice of Heaven at a Record Store
I surely hope physical music stores never die. I know they are living on borrowed time, but I am holding…
Cirque de Soleil: Emotional rides given daily.
Breathless. Awe-inspiring. Captivating. Amazing. Remarkable. The adjectives can’t adequately describe the experience of Cirque De Soleil. This company has been…
@Southwest Air: Customer Can Do Attitude is THE rule
The orders come in like rain as the flight attendant pushes the bulky cart up the cramped aisle: I’ll take…
Taking a survey at 30,000 feet with Delta Airlines
30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…
Chuck E. Cheese’s childhood magic leads to adult dullness
If there’s a children’s birthday party frequent flier club, I am approaching medallion status. When I walk into the Castle…
Want to be a leader? Hold onto your self-esteem
Read on: Guest post from Edward Caulfield from Serious About Service. Thank you Edward for your contribution. If you were…
Video: Make it Amazon.com-easy to share feedback
You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.