Sea World presents a charming day…with a catch

January 4, 2012

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers. For a moment, I think about throwing caution to the wind and join in the two step. The furry creatures that taught me the ABCs are now paving the path for the next generation and I can’t really control myself.

The smiles on our children’s faces are as wide as Texas.

The live shows were a dazzling display of beauty and strength.

Recently, the family spent a spectacular day at Sea World San Antonio on a mild late summer day. The sun beat loud and proud on that day.

This treasured day, however, almost didn’t happen.

Our plan was simple:

-Open the doors to the park at 10am.

-Stay until exhaustion beat us down.

 The skies on that particular Saturday morning, however, were hostile. Drizzle and fog dampened all spirits. The previous night’s rain, thunder and lightning displays were legendary.

After a few hours of wishing, hoping, praying that the rain would stop, we caught a break.

The skies lightened just enough to let us into the park around noon.

Despite our late start, we were ambitious about our pursuit of trying every ride, coaster, game that was available at Sea World San Antonio. With the park featuring Halloween hours and events (until 10pm), we believed that we had plenty of time to ‘give it a go’.

We petted the sting rays, bobbed and weaved on the Shamu Express roller coaster, laughed on the merry-go-round, and marveled at the artistry and acrobatics of Azul. Azul was a major departure from your typical dolphin show. Talented professionals swam, dove, climbed, soared against a majestic backdrop of light, color, sound.  Unbelievable.

Even I tested his nerves on the jaw-dropping Steel Eel. As I made the slow, methodical incline prior to the ride’s steepest drop, I wondered, “Why am I doing this?” When it was over, I was ready to do it again!

Then, unexpectedly at 5pm, we heard this over the park’s loudspeaker:

“Attention please; because of inclement weather earlier in the day, the park will be closing at 6pm today. All Hallowscream activities are cancelled for tonight.”

The words: “What?”, “Huh?” could be heard reverberating around the park.

This was a surprise in the worst way.

I realize weather plays a significant role in the unpredictable schedules of most of these amusements parks, yet we wouldn’t have made the decision to enter the park around noon (at full price!) if we knew the day was only six hours long instead of ten hours. With the sky clearing, it didn’t cross our mind that the park would close early.

Most likely, we’ll return to Six Flags San Antonio for some stupendous fun. This bout of unfortunate, nearly unfathomable, news probably put a frown on the furry faces of Cookie Monster, Elmo and Bert as well as on the faces of the Austin visitors.

Until next time,

Dan Naden


4th of July: It’s got it all

July 25, 2011

The 4thof July has always been one of my favorite holidays.

The trumpets sound loud and true for parades.

The day’s pace slows (at least for adults), although the children seem to be pushing into overdrive. They celebrate the height of summer, realizing the many weeks that yawn between them and the start of structure and school: summer’s wide abyss uninterrupted.

BBQ wafts through the neighborhood. American flags appear on many doorsteps. We pause to reflect on the great country that provides us with so many blessings.

Most years (not this one because of the exceptional drought conditions), the youngsters beg for the stars to replace the sun, signaling fireworks time.

It’s now been a few weeks ago, yet the 4th of July community parade always leads my list of 4th of July activities.

Families congregate on Main Streets across this land to applaud firefighters, police officers, military and other service professionals. Children stretch, stumble and fall for candy treats thrown from Corvettes, Mustangs, Mini-Coopers, floats. Local politicians put on a smiling face for the upcoming election season.

It’s too long until the next 4th of July parade; how about starting a New Year’s Day parade in local neighborhoods (weather permitting)? Instead of jumping for candy, adults and children would lunge (and possibly slide) for hot cocoa.

Until next time,

Dan Naden


You scream, I scream..we’d like to scream for Baskin Robbins, but…

May 16, 2011

I have many pleasant memories that center around ice cream.

  • My brother and I feverishly collecting those miniature baseball helmets as Midwest’s summer quickly drifted away. We proudly placed each new arrival on a baseball team placard that the ice cream store had provided. We generated much in the way of repeat business for that particular establishment.
  • As my Dad patrolled a local Illinois park as Park Counselor, correcting any wrong and encouraging any right, my brother and I couldn’t wait to see the sun dip beneath the sky. Sunset meant a possible trip to the local McDonald’s for ice cream sundaes. I recollect licking the butterscotch from the bottom of the clear plastic container.
  • Birthday parties with ice cream cakes were the talk of the town. If I were a guest at one of these events, I’d fast for days to enable a two-plate dessert helping. You never had to worry about leftovers if ice cream cake was the last course. Yum.

Ice cream’s past is now ice cream’s present. Our family’s craving to create ‘ice cream memories’ in Central Texas, yet Baskin Robbins has been melting our desire.

Baskin Robbins shouldn't push us away from goodness.

I ‘used’ to receive a wonderfully timely e-mail message from Baskin Robbins. This delicious treat station’s e-mail reminder usually tantalized with the announcement of a secret new flavor or discount cone night. The e-mail served as a rifle slingshot for our family; literally, blasting us out of our home to the nearby Baskin Robbins parlor. No matter the event, we were there.

I recently switched e-mail addresses and aimed to re-direct these Baskin Robbins communiqués to my new mailbox. Looking at the top, bottom, left, right of the Baskin Robbins e-mail message, there was no instruction to change e-mail address. I could unsubscribe, but no ‘redirect’. Frustrated, I unsubscribed.

I’ll probably jump back to baskinrobbins.com and resubscribe with my new e-mail address, yet this destination spot could have provided me with a ‘changing address?’ option in the e-mail footer. Isn’t this now standard? Or are businesses aggressively pushing aside e-mail ‘best practices’ in favor of Facebook and Twitter?

Make it easy for me to sample your ‘Flavor of the Month’. We are right down the street and we’ll bring you plenty of business.

Don’t forget the small steps for your business; sometimes the simplest of mistakes could prove costly.

Until next time,

Dan Naden


Chuck E. Cheese’s childhood magic leads to adult dullness

January 24, 2011

If there’s a children’s birthday party frequent flier club, I am approaching medallion status. When I walk into the Castle Jumpy Gym place, they know me by name and immediately upgrade me. “Naden, let’s get you to the JUMBO jumpy gym.”

A recent dreary weekend, my son and I visited a local Chuck E. Cheese to celebrate the birthday party of one of his school classmates. I vaguely recall many halcyon visits when I was a youngster in the 70s to the colorful Showbiz Pizza, the predecessor to Chuck E. Cheese. Halcyon isn’t exactly how I’d describe my visit as a parent; how about hectic, harried, and helter-skelter? Chaos thrives in this brightly-colored, noisy celebration destination.

I adored the place as a youngster. When an invite came in the mail for a Showbiz Pizza birthday party, I’d sleep with the invite, bring it to breakfast, and talk about it until my parents got a pounding headache.

Inflatable castle

To an adult, this means torn ACL.

As a discerning adult, I now find myself evaluating the establishment while keeping an eye on my energetic, active son. I attempt to let go and guide my son to experience the young magic of the place.

Call me a tough sell, but, for an adult, everything about Chuck E. Cheese is average. The games are dull. The food is flavorless. The prizes are cheap. The din is deafening. The place is a bit untidy.

The company must be doing something right; they just celebrated their 30th anniversary and have 542 locations across the world with nearly $250M in quarterly revenues, but with their growth, scale, success is there opportunity?

What if Chuck E. Cheese improved the quality of their food, the entertainment, the prizes, the experience? Perhaps I am in the minority, but I am far from a raving, viral, walking advertisement for Chuck E. Cheese. The kids aren’t certainly complaining; my son would gladly venture back into the bells and whistles of Chuck E. Cheese tomorrow if he had the opportunity.

I ‘might’ cave if my son wants his next birthday party at Chuck E. Cheese, yet I’d become an brand evangelist and sign up NOW  for my son’s Chuck E. Cheese birthday party if the experience started to approach outstanding. There’s pizzazz and memories galore for adults AND kids if Chuck E. Cheese put QUALITY on center stage.

What is your business doing to put quality in all that you do? Don’t get lackadaisical with your approach to products, markets, the experience. You may have one segment of your market supremely satisfied while another group begins to look elsewhere.

I’ll meet you at the jumpy gym.

Until next time,

Dan Naden


Dear Roger Goodell: you’ve some pint-sized fans

November 1, 2010

When we sit down to watch a little weekend gridiron action, my daughter politely asks, “What team are we cheering for?”

“The black team,” I announce if my lovable Bears are playing.

She doesn’t quite follow the ebb and flow of the game, yet she continually asks about the score and what’s happening. If the Bears are winning, I’ll prepare a glowing monologue about the running game or the Bears’ 3rd down efficiency. If the Bears suffer, I’ll try to sullenly instruct with one word answers. I can sometimes be a sore loser. Despite my hidden bitterness, my near-silence never suffices for my insatiable daughter.

Football

Why can't the Bears run, catch, or throw the football?

I made one observation (with my daughter) that symbolizes the cash-heavy beast that is the National Football League. As I watched a recent battle between my Bears and the New York Giants, (I’d rather not get into the particulars from that affair), I noticed that nearly 50% of the audience is wearing some type of ‘fan gear’ (jerseys, hats, shirts, etc.)

The NFL is huge business. The yearly revenues of approximately $7.8 billion are by far the largest of all major US sports. It’s amazing and scintillating to watch a game that’s so successful and extremely entertaining.

It seems NFL fans have an undeniable allegiance to their squad, and they are proud to display that loyalty for all to see.

Let’s calculate something: (thanks to Wikipedia)

  • The average NFL stadium seats: ‘about’ 70,000 fans
  • 50% of that stadium is wearing ‘fan gear’: 35,000 fans
  • Average cost of ‘fan gear’:  (average of team shirt, jersey and hat): $55

$55 x 35,000 fans = $1,925,000; think about that large number; this is only from one of the NFL’s 32 stadiums.

I think I am ‘underbidding’ by thinking that only half the fans in attendance have NFL gear. It appears to be more like 75%.

Could this incredible ‘franchise’ of the NFL even grow larger by tapping into the younger generations? As I watch my daughter become intrigued by the running, throwing, and tackling on Sunday afternoons, I have to ask: is their ‘market potential’ here for the NFL?

Now I’ve seen young children sporting NFL gear. Many years ago, I caught backyard touchdown passes from my friend Kevin with a wool Bears cap on my head. Flurries sometimes drifted from the sky; a chill hung in the air, yet I was warm. Today, I see many youngsters branding the Cowboys star here in the Lone Star state. Our neighborhood seems like an extension of Cowboys Stadium on Sunday afternoons.

But should the NFL be building products and services that cater to an ‘even younger’ generation?

Baby Crib

Should the NFL let 'Sweetness' rock you to sleep?

What about NFL-themed diapers? The fuzzy, bleary-eyed 2am diaper change might be more satisfying with a Bears ‘C’ on display.

Would your infant be especially soothed with a Monsters of the Midway-branded pacifier?

If you can plaster your wall with a Brian Urlacher skin from Fathead, why can’t you get a Chicago Bears plastered car seat?

How about a NFL mobile with the retired numbers of Bears greats dangling from the ceiling? Wouldn’t your child sleep better if Sweetness (Walter Payton #34) or the bruising Dick Butkus (#51) were watching over?

Who knows if this ‘market slice’ is ripe for the taking? I might be watching an upcoming Bears/Packers game while my daughter plays with her Bears tea set with dark blue dishes and orange cups. I’ll join the party when that happens.

Until next time,

Dan Naden


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