5 ways to put your yellow pages to good use

A strange present arrived on our doorstep a recent afternoon. It was bathed in yellow cellophane; as if the world’s…
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@Disney: 3 ways to turn your wait in line into a world of wonderment

Waiting in line for something thrilling is sometimes difficult. Your mind races with excitement in anticipation of what’s next. The…
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@Hertz: The Virtual Agent Lightens the Pain of Waiting

I’ll admit it; I hate waiting. I try to be patient, yet I am spoiled by the immediacy of everything.…
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Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
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Blackberry’s customer service misfortunes

With my flight hours away, and my departure gate in sight, I decided to move off the main pathway of…
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What One Restaurant Did to Guarantee Repeat Business

A typical day becomes extraordinary when a SURPRISE appears. For restaurants, surprises are repeat business. If you can get someone…
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Going Home Again

The bike path where I drove to McDonald’s is gone. Grass now covers what used to be a well-formed path…
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What key things would you look for in a leader?

Fellow blogger and leadership guru, Mark Snead, talked with numerous leaders and posed this question: If you were hiring someone…
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Chik-Fil-A’s Cows on the Loose

A barren water tower stretches over metropolitan Atlanta. Thousands pass each day without even a furtive glance toward the metallic…
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@HEB: Punching a PIN becomes punitive

I find POS (Point of Sale) fascinating. It’s the moment of truth. The shopper has purposefully, or sometimes mindlessly, selected…
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Everything, Available Now

We stare at screens Taking in some far-off dream The fingers at a dizzying pace, fuel the ever-quickening race Attention…
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Get personal and watch a person light up

The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…
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A four-sided life is a life well-lived

A boat without a bottom will sink. A car with 3 wheels won’t get you far. A square has 4…
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@ Best Buy, it’s the stuff that brings them in….

Since when have we become so ‘accessorized’? Recently, I visited a Best Buy and expected to find wall after wall…
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Learning from Central Market: Sights, sounds and smells that make you spend

Watermelon juice High-quality, corn-fed Angus beef Fluffy, moist Blackberry muffins Hungry? Central Market in Austin, Texas makes shopping a dazzling…
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When’s the last time you talked with your customers?

Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
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Hungry to persuade and motivate? Try this recipe.

The words we use are very situation-dependent. What you tell your friends on the green of the 18th hole on…
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How NOT to introduce someone to your team

A manager hires a new worker and can’t wait to get her started. He gets her settled in her new…
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Give me a reason to try your www

We’ve been a bit blurred by the ever-presence of dot-coms. Nearly every billboard, advertisement (radio or TV), newspaper, magazine article…
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Dell wants us to do more; I vote for less

Standing in the long, plodding security line at the Austin Bergstrom International Airport, I glanced skyward. What else is an…
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