The Journey of a Team
Apprehension. Confusion. Doubt. A glimmer of hope. Progress. Encouragement. A setback. Learning. Lessons. Unity. Transformation. One. Team. Clarity. Growth. A…
Category: community
BREAKING: Two Conference Handouts that won’t end up in the Trash Can.
If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
When your team grows, check your attitude – Part 2
In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…
That’s not my department.
Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…
Part 2: M is for Marketing on the Internet in the mid-90s
In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
M is for Marketing on the Internet in the mid-90s
Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
eBook: How Do Brands Win Business
Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
Make your business card a connection point
If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…
Saturday Morning Memories Created @Lowes
It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…
Coffee Bean: Customer Focused every day
I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
Selling a product to a reluctant observer
The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
The Work From Home Manifesto
No traffic. No commute. Lunch with the family. Flexibility. Minimal distractions. I’ve been working from home for the past year…
How to make airports more efficient
You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…
The American life: dealing with forks in the road
You aren’t living anywhere if you aren’t making choices every day. Honestly, I am thankful that we have choices; many…
@Subway: Marketing through song is as good as it gets
When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
The big question: How’s business going?
I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person: How’s…
@Disney: 3 ways to turn your wait in line into a world of wonderment
Waiting in line for something thrilling is sometimes difficult. Your mind races with excitement in anticipation of what’s next. The…
Sea World presents a charming day…with a catch
I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
Get personal and watch a person light up
The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…
Learning from Central Market: Sights, sounds and smells that make you spend
Watermelon juice High-quality, corn-fed Angus beef Fluffy, moist Blackberry muffins Hungry? Central Market in Austin, Texas makes shopping a dazzling…