Dan Naden

The Journey of a Team

Apprehension. Confusion. Doubt. A glimmer of hope. Progress. Encouragement. A setback. Learning. Lessons. Unity. Transformation. One. Team. Clarity. Growth. A…
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BREAKING: Two Conference Handouts that won’t end up in the Trash Can.

If you’ve been to a trade show lately, you’ve seen the ‘material’ that fills most booths. The white papers and…
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When your team grows, check your attitude – Part 2

In Part 1, we shadowed Bill as he struggled with the expansion of his marketing team. Two new hires joined…
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That’s not my department.

Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…
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Part 2: M is for Marketing on the Internet in the mid-90s

  In our first installment back into the time machine with Internet Marketing in the 90s, we cruised through letters…
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M is for Marketing on the Internet in the mid-90s

Here’s a fun alphabetical look at the terms you’d be familiar with as a digital marketer in the mid-90s. I…
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eBook: How Do Brands Win Business

Friends, Product marketers, business owners, customer service reps, product managers, marketers: It’s been a lifelong dream of mine to publish…
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Make your business card a connection point

If you are like me, you’ve collected hundreds of business cards over the years. Some of the data from these…
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Saturday Morning Memories Created @Lowes

It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…
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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
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Selling a product to a reluctant observer

The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
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The Work From Home Manifesto

No traffic. No commute. Lunch with the family. Flexibility. Minimal distractions. I’ve been working from home for the past year…
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How to make airports more efficient

You stare at your watch. Why didn’t I leave earlier? This car can’t go fast enough. You make a quick…
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The American life: dealing with forks in the road

You aren’t living anywhere if you aren’t making choices every day. Honestly, I am thankful that we have choices; many…
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@Subway: Marketing through song is as good as it gets

When ‘selling’ a product, isn’t it all about how you tell it? Here are two approaches for a fictional razor…
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The big question: How’s business going?

I make it a point to pose the following question to an unsuspecting waiter, hostess, cook, or ‘owner-looking’ person: How’s…
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@Disney: 3 ways to turn your wait in line into a world of wonderment

Waiting in line for something thrilling is sometimes difficult. Your mind races with excitement in anticipation of what’s next. The…
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Sea World presents a charming day…with a catch

I am surrounded by Cookie Monster, Elmo and Bert, as they dance to a catchy tune about letters and numbers.…
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Get personal and watch a person light up

The scene: Two workers decompress over a beer at a local conference’s happy hour. “So, what do you do?” says…
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Learning from Central Market: Sights, sounds and smells that make you spend

Watermelon juice High-quality, corn-fed Angus beef Fluffy, moist Blackberry muffins Hungry? Central Market in Austin, Texas makes shopping a dazzling…
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