IKEA: A retail experience worth repeating
Dear IKEA, I just got the memo. The package just arrived. I finally came out from my cave. I just…
A very ‘revealing’ way to approach your marketing copy
I read beer labels. I find it a wonderful pastime as I sip a delicious ale or lager. Most beer…
Key articles help you stay in the know
I am tracking the good stuff. You’ll stay in the know by doing one simple thing: Read ‘Dan’s Recommended Articles‘…
Nationwide may be on ‘your side’, but they need a grammar lesson
I remember the scene as if it were yesterday. Our family huddled around a table at a small pizza place…
Delta Airlines’ Direct Mail Wizardry
It’s a daily routine that most of know very well. We walk or drive to the mailbox and filter through…
Would you fill out a form without knowing what you’re getting?
Back in the Michael Jordan days, I was a loyal Chicago Bulls fan. I had to watch his every move…
So what’s your green grass?
Our family visited the ultra-chic ‘The Domain‘ shopping mall in Austin, Texas this past weekend. The Domain has been open…
I Almost Missed my Flight Because of an Accenture Ad
What do you do at an airport while waiting for your flight? Many glance groggily into their iPhone or Blackberry.…
Are customers singing your song?
“The Wolves are staying up; the Wolves are staying up; now you’re gonna believe us; yes, now you’re gonna believe…
small is the new BIG
Remember when? The school was SO big? The walk from one end of the school to the other was SO…
The new MSN.com: Useful and Easy
I know it is ‘Google this and Yahoo that’ from a Web portal perspective these days, but I am intrigued…
Where do you start your Internet day?
So where do you start? When you first jump online, what’s your ‘leaping off’ point? For many of us, it’s…
Hyatt’s Lost Pines: THE place to vacation near Austin
Nestled amongst the ‘Lost Pines’ of Central Texas is a true gem — the Hyatt Regency Lost Pines Resort and…
Learn how Southwest Airlines excels at e-mail marketing
Southwest Airlines is ALWAYS cited as a customer-focused, fun airline. When I fly Southwest, I know I’ll be uniquely surprised…
Mighty Fine Hamburgers: Now That’s Good Eatin’
Mighty Fine Hamburgers: A lunch time place with a buzz that’s strong as an alarm clock at 6am. When I…
McDonalds.com Misses the Basics
Everyone’s watching their dollars and cents these days. Our family has definitely changed our ways, but , then again, we’ve…
Home Depot Raises This Customer Up
My Dad is great. When he comes to visit, he crosses ‘home projects’ off the list faster than Usain Bolt.…
Retailers Use Music to Drive Business
Listen. The doors open and the music starts pumping. You are instantly in the mood to not dance, but SPEND.…
My Sprint Phone Broke Again
I recently thought I was alone with a problem. (well, my wife’s problem.) My wife’s phone had broken down (again!!)…
Dyson does it again
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