What my gas receipt will NEVER tell me

I get inspired at gas pumps. Yes, I’ll admit it; it’s a bit ‘different’. During one gas pump brainstorm, I conceived of a better way to get consumers to pay off credit card debt. It’s not something that the credit card companies will sign up for tomorrow, but it’s a lesson we should all know.
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Turn it off and pay attention

Don’t miss the special moments in life (either personally or professionally) by focusing on a digital device. Stay in the present and impress your friends, colleagues, and clients.
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Video: Make it Amazon.com-easy to share feedback

You can learn from the sheer simplicity of Amazon.com. After a recent conversation with their customer support team, they e-mailed me a brilliantly simple message. Incorporate this philosophy into your business and never look back.
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Build your work puzzle one day at a time

Work isn’t just a paycheck; it is a way to contribute, engage, and grow.

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How much marketing can you do on a 4×6 index card?

Austin real estate agent takes the wrong approach to pitching a home. I believe both the delivery method (cards on windshields) and the execution (155 words jammed on a 4×6 index card) were failures.
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Chevrolet Drops the Marketing Baton

It’s a very important baton that you are holding, Chevy (our attention). Let’s treasure it as if there’s no tomorrow. If you do, you’ll cross the finish line and win the hearts and minds of car buyers everywhere.
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Cracker Barrel’s Good Marketing Moment #2

After some sleuthing, I found out that not only is Cracker Barrel selling and promoting music in-store, but they also have an online store that offers music from some country newest (Rodney Atkins) and most classic (Alan Jackson and George Jones) artists. Interestingly enough, many of these titles were created just for Cracker Barrel’s distribution. Nice.
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2 marketing tactics that Cracker Barrel does right

Cracker Barrel does marketing right with a nice touch outside the store.
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Small businesses have gone stark-raving mad over Facebook

I recently returned from vacation and was bombarded by Facebook pushes from every corner of each retail establishment that I…
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How can a tap dancing girl at Starbucks give you an edge?

Nearly a month ago (wow, time flies!!), I wrote about non-verbal communication and its power to better understand your audience…
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Why one business scored while the other fumbled?

You take a few deep, cleansing breaths on the tee box. This drive will be a test. After checking stance,…
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3 ways that convenience stores can get better

The convenience store industry is BIG business. From its first iteration in Dallas, Texas in 1927, the average convenience store…
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What we learned from the World Cup

Did you watch the World Cup? It’s an amazing spectacle unlike any other sporting event. ‘National’ teams qualify and train…
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I had a tense time yesterday with the fax machine

I don’t like fax machines. In fact, I feel awkward interacting with these sometimes bulky behemoths; the fax machine at…
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Can a fireworks show make you think differently about your customers?

Ooohhhhhh. Ahhhhhh WOW! The crowd echoed in unison as fireworks lit up the night sky all over this great nation…
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How to speed-read people

You are at a work meeting discussing the status of a project. You ask a colleague if his portion of…
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A lesson in demotivating your employees

Don’t you hate it when you are not free? Don’t you hate it when you are not in control?Don’t you…
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Round Rock Express: The sights, sounds, and a masterful marketing moment

The crack of the bat; the roar of the crowd; the emphatic ‘you’re out!!’ yell from the umpire – all…
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Your Best Customer is Waiting to be Discovered

Have a customer testimonial for your Web site or marketing materials? Decent. Do you make courtesy calls to your best…
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Thanks for your interest; now we will just ignore you.

You know that itch that just won’t go away. Well, I have an area in my front yard that just…
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