It’s the people that count
I’ve been around more product launches/refreshes/reworks than I can remember. Each experience introduces its own unique pitfalls and opportunities. Throughout…
Tell a good story and you’ve got a customer for life
I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
Make them remember the key points, not the pizazz
You sit down in your seat, awaiting the presenter to start his magic. You’ve been in this position enough before…
You are not going to believe this
“Because the hook brings you back I ain’t telling you no lie. The hook brings you back On that you…
A missed opportunity for airports
Is there an opportunity to create a ‘real-time/face-to-face’ network within airports? Connecting with associates and friends over LinkedIn or Facebook…
Give the dog an effectively-marketed bone
A yellow bundle of energy (dog) arrived at our house a few months ago. She’s cuddly, adorable, and sleeps more…
A manual or no manual; that is the question
My parents jumped into this techie world with both feet. They purchased a slick, responsive Droid phone. I had a…
Intellivision to Facebook: Gaming grows up
I’ve never been a good video game player. Dainis, my friend from down the street, used to beat me soundly…
You scream, I scream..we’d like to scream for Baskin Robbins, but…
I have many pleasant memories that center around ice cream. My brother and I feverishly collecting those miniature baseball helmets…
Believe you can’t get noticed with direct mail? Think again.
Looking across the headlines these days, there are some highly-evident truisms: There’s strife in the Middle East Our elected leaders…
Pull up a chair and talk with your customer
Peel back the vulnerabilities of a person and you discover his true self. If you keep your eyes and mind…
The power of buttered popcorn
People don’t go to the movie theatre to eat carrots and celery sticks. Part of the ‘experience’ is sinfully consuming…
It’s fun; it’s nearly free; it’s jump rope.
Thankfully, I’ve always been a devotee of exercise. Most mornings, I rise before the sun and raise the heart rate…
What did CBS do wrong with March Madness?
The nets are all cut down. The champion has been crowned in one dreadfully sloppy game. 68 hopeful, optimistic, energetic…
Apple’s best advertisers are its customers
I have a confession to make: I don’t own an iPhone. Go ahead call me an anomaly. I own a…
There’s a story inside each one of us. Let it breathe.
I recently returned from an international flight that had me feeling like a withered raisin. You know the feeling? Altitude’s…
Randall’s brings reason to a 3-ring grocery shopping circus
Have you seen this before? The scene is your local grocer. Mom or Dad scrambles for the groceries while their…
Does your advertising help us feel the sand and hear the surf?
I was cruising through my day when the advertising arrived. The number of messages that we receive on a daily…
Using Psychology to Get People to Choose You
There are a few guarantees in the life of marketing. Most companies shout, yet very few companies listen. Your customers…