Changing the Marketing Narrative
Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more…
Tag: Customers
Make Your Small Business Singular, Connected and Irreplaceable
A thriving small business community is often the fabric of a community. It disappoints me when small businesses lack the…
That’s not my department.
Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…
Saturday Morning Memories Created @Lowes
It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…
Coffee Bean: Customer Focused every day
I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…
Selling a product to a reluctant observer
The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…
What 3 behaviors repel visitors from your conference booth?
I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…
Taking a survey at 30,000 feet with Delta Airlines
30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…
When’s the last time you talked with your customers?
Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…
Tell a good story and you’ve got a customer for life
I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…
Pull up a chair and talk with your customer
Peel back the vulnerabilities of a person and you discover his true self. If you keep your eyes and mind…
Home Depot: Help is all around you
Home Depot is a marvelous place if you are a homeowner or hope to soon become one. You can dream…
Act with Authenticity and Commitment for Stellar Service
Naden’s Corner is moving its location for a week!! I met the Who’s Your Gladys? crew (Marilyn and Lori Jo)…
Video: Building community is an emotional event
Take just over 2 minutes and learn why we are all seeking community. You frequent and are drawn to places…