Changing the Marketing Narrative Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more… Continue reading “Changing the Marketing Narrative”… Tweet
Make Your Small Business Singular, Connected and Irreplaceable A thriving small business community is often the fabric of a community. It disappoints me when small businesses lack the… Continue reading “Make Your Small Business Singular, Connected and Irreplaceable”… Tweet
That’s not my department. Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to… Continue reading “That’s not my department.”… Tweet
Saturday Morning Memories Created @Lowes It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s… Continue reading “Saturday Morning Memories Created @Lowes”… Tweet
Coffee Bean: Customer Focused every day I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated… Continue reading “Coffee Bean: Customer Focused every day”… Tweet
Selling a product to a reluctant observer The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is… Continue reading “Selling a product to a reluctant observer”… Tweet
What 3 behaviors repel visitors from your conference booth? I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment… Continue reading “What 3 behaviors repel visitors from your conference booth?”… Tweet
Taking a survey at 30,000 feet with Delta Airlines 30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written… Continue reading “Taking a survey at 30,000 feet with Delta Airlines”… Tweet
When’s the last time you talked with your customers? Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed… Continue reading “When’s the last time you talked with your customers?”… Tweet
Tell a good story and you’ve got a customer for life I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up… Continue reading “Tell a good story and you’ve got a customer for life”… Tweet
Play a game of Hide and Go Seek with your customers Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and… Continue reading “Play a game of Hide and Go Seek with your customers”… Tweet
Pull up a chair and talk with your customer Peel back the vulnerabilities of a person and you discover his true self. If you keep your eyes and mind… Continue reading “Pull up a chair and talk with your customer”… Tweet
Home Depot: Help is all around you Home Depot is a marvelous place if you are a homeowner or hope to soon become one. You can dream… Continue reading “Home Depot: Help is all around you”… Tweet
Act with Authenticity and Commitment for Stellar Service Naden’s Corner is moving its location for a week!! I met the Who’s Your Gladys? crew (Marilyn and Lori Jo)… Continue reading “Act with Authenticity and Commitment for Stellar Service”… Tweet
Video: Building community is an emotional event Take just over 2 minutes and learn why we are all seeking community. You frequent and are drawn to places… Continue reading “Video: Building community is an emotional event”… Tweet