Dan Naden

Changing the Marketing Narrative

Too many people think marketing means embarking on a land grab for leads – no matter the quality. The more…

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Make Your Small Business Singular, Connected and Irreplaceable

A thriving small business community is often the fabric of a community. It disappoints me when small businesses lack the…

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That’s not my department.

Responsibility; ownership; accountability; these themes sound weighty, and they are; being responsible, accountable, with an ‘owner’s mindset’ is tough to…

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Saturday Morning Memories Created @Lowes

It’s Saturday morning; what’s on my schedule? Sleeping in? Not a chance. Hungover? Nope. I turned 21 years ago. What’s…

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Coffee Bean: Customer Focused every day

I have high expectations for new businesses. I have an expectation when entering a new store that I’ll be treated…

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Selling a product to a reluctant observer

The eager conference booth worker stands ready to hawk his product. The business cards are ready. The demo laptop is…

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What 3 behaviors repel visitors from your conference booth?

I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment…

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Taking a survey at 30,000 feet with Delta Airlines

30,000 feet above the ground. The air is thin. Sinuses are congested. Time sometimes drags. I’ve read a book, written…

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When’s the last time you talked with your customers?

Have you heard someone say?: “To have a friend, you need to be a friend.” Can this quote be repurposed…

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Tell a good story and you’ve got a customer for life

I have plenty of fun doing nighttime baths with the kids. In kids’ bathtubs, animals, boats, floating books take up…

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Play a game of Hide and Go Seek with your customers

Ready or not here I come. The moment this phrase is written or heard, you know its context: Hide and…

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Pull up a chair and talk with your customer

Peel back the vulnerabilities of a person and you discover his true self. If you keep your eyes and mind…

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Home Depot: Help is all around you

Home Depot is a marvelous place if you are a homeowner or hope to soon become one. You can dream…

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Act with Authenticity and Commitment for Stellar Service

Naden’s Corner is moving its location for a week!! I met the Who’s Your Gladys? crew (Marilyn and Lori Jo)…

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Video: Building community is an emotional event

Take just over 2 minutes and learn why we are all seeking community. You frequent and are drawn to places…

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